In recent years, the domestic stone industry has a common problem that enterprises do not have excellent competitive products and are limited to low-level competition. If a stone enterprise does not have real good products, it will not be able to develop its brand. In China's stone industry, the establishment of sales channels in the stone industry is just another process of replication, including duplication, which is a very common set of competition models. Therefore, it is doomed that their market development and enterprise development will only be difficult to make progress. Here, Longmeida Stone Group, the first brand of Seiko Stone, shares with you the problems about marketing channel development.
1、 Establish marketing network
The most common way to establish a marketing network is for national stone enterprises to select some key markets, focus on attack, and then seek greater market share from point to area. Numerous domestic and foreign suppliers are market-oriented. The degree of the contradiction between supply and demand today directly determines the market competition. It can be imagined that some cities are invincible in the market competition. Of course, if an enterprise wants to win in the market, it must win on several big grounds. But the most important thing is that it has a clear understanding of the competitiveness of its products and the enterprises with comprehensive strength, rather than blindly following up. If it wants to mature, stronger enterprises should also pay more attention to strategies for the lowest cost and the best opportunities.
2、 Exhibition economy
Exhibition economy has become an important operation method for many stone enterprises. A large number of stone enterprises should not only visit the exhibition twice a year as publicity, but the next project is enough to support the sales list. However, on the basis of some stone enterprise models, there are still many aspects to be improved. The first is that many professional exhibitors only provide excellent products, while others do not pay attention to them. Therefore, most of them do not have elaborate display, charming atmosphere and exhibition halls. They did not realize that, in fact, this is the brand culture of the enterprise and can increase the added value of the product. Some people think that the exhibition hall only has one form, the key is to show off. However, in many exhibition halls, people will surely have a good exhibition if they watch from a psychological point of view. This is eyeball economy. Second, it includes a complete selection, new product development, exhibition, publicity and tracking. Some companies did not have systematic planning and hastily did not notice the comprehensive effect exhibition. In fact, exhibitors should choose to launch new products according to their own marketing planning in combination with characteristic exhibitions. In addition to the main exhibitions, the corporate image and product information release system, such as packaging, should also be promoted in the media, magazines and appropriate publicity. Finally, based on the analysis of the exhibition information system, the long-term tracking service is given, and the successes and shortcomings are summarized to prepare for the next success in advance.
3、 Design project contract
Due to the short development of the domestic stone industry market, consumer awareness is not high, unlike the consumption concept of other industry brands. In order to win the recognition of the market more quickly and directly, many stone enterprises have enough room for development. Most of them regard undertaking larger projects as their first goal. Larger projects are the products of enterprises, and find ways to complete a project. Each enterprise gives a card to see the engineering process control ability, overall effect and future tracking services. For a new stone enterprise, more high-quality projects can be obtained, which determines the survival and development of the enterprise and is a mature enterprise.
4、 Brand effect
If stone enterprises want to be really big, they still need to follow the path of real brand and market-oriented development, which requires more stone enterprises to adjust their business philosophy, improve the popularity and good reputation of their products. In view of the homogeneity of many domestic industrial products and serious vicious competition, stone enterprises should focus on increasing exports.
It deduces the noble value of natural stone and leads the healthy development of industry brands. Longmeida Stone Group, the first brand of Seiko Stone, looks forward to building a beautiful stone world with you. Please consult 4000-888-428.