Longmeida Stone Group's marketing website has been officially launched since the end of August 2014. E-commerce has entered all walks of life, and the home building materials industry is no exception. Longmeida Stone has become one of the first enterprises in the stone industry to embark on the e-commerce road, which will also drive more enterprises in the industry to participate in the O2O road.
It is understood that the O2O paths of domestic home furnishing e-commerce are similar to each other. Basically, both offline and online actions are complementary. Especially in the stone industry, the special properties of products make it impossible to directly place orders, deliver goods and sign in like ordinary daily necessities. The links involved in stone are relatively more complex. Online and offline channels, physical stores of traditional household stores provide consumers with on-site experience, logistics distribution and after-sales services; On the online link, the e-commerce platform aggregates various product information, so that consumers can more easily choose online, and give consumers professional guidance on decoration, matching, etc., to further enhance the user stickiness.
Longmeida Stone Group strives to build an online marketing platform to display stone product information for end customers, provide online customer service consulting, and achieve seamless factory docking to meet customers' needs for field visits. The official website of Longmeida Stone Group (www.topteck. cn) realizes the function of displaying the company's information as well as possible. It can be predicted that the O2O road of Longmeida will be brilliant in the future. The home building materials industry needs successful cases to lead the healthy development of industry brands, so that China's home building materials industry can create the same miracle as other e-commerce enterprises on the O2O road.