With the arrival of the era of rational economic growth, the country has long given up the previous brutal rapid development mode, and now China's economy is not as good as the new normal. The speed of domestic economic development slowed down, and many enterprises began to enter the cold winter. The real estate market with the largest GDP contribution in China will also change from the original high-speed development to rational market-oriented development. As a related industry of real estate, the trend of the stone industry will change in 2015 as follows:
1. The market is weak and the peak season is vague, and the era of rational consumption is coming
With the loosening of the real estate market around the country, there will be a small spring in the stone market after the Spring Festival in 2015, but it will not last too long. This era is called "big fish eat small fish, fast fish eat slow fish". The original division of low and peak seasons in the market will become less and less obvious, and rational consumption will become more and more mainstream.
2. The era of big home is coming
In Xiamen International Stone Exhibition 2015, the exhibition halls of some big stone brands all reflect a trend of stone toward decorative design. The speed of industry integration is rapidly improving, and the overall solution of home decoration will be the mainstream of service.
3. O2O will usher in a year of rapid development, and traditional channels will further accept challenges.
The network is just a sales platform, not the mainstream channel and channel of sales. The decisive point of the future market is customer experience, which will lead to the birth of a large number of models. Therefore, the combination of online and offline will be the mainstream in 2015. How to achieve the combination of online and offline, and how to achieve the deep combination of O2O and the dealer's operation mode under this tide, is what we need to think about quickly.
4. The industry competition will enter the year of comprehensive and in-depth active marketing, which is a heavy blow to traditional stone enterprises
Although most of the furniture is sold as finished products (excluding customization) compared with the building materials, the service link is relatively simple, but the furniture industry has a large number of customers and a large diversion of consumption. If we do not take the initiative to launch in-depth marketing, these two "hard injuries" will become a persistent disease in the development of furniture enterprises.
5. The price war will further highlight the brand's systematic competitiveness
In 2015, the price war will be more fierce. The leverage role of price is to screen out those brands with inferior development and dealers with low competitiveness, so that mature and competitive brands and enterprises can survive.
6. The key year for the survival of small and medium-sized brands
The competition of small and medium-sized brands is the competition of the whole supply chain, so dealers must control the supply chain from the source - choose excellent brands to operate, rely on the brand's existing market foundation, and become bigger and stronger.
7. Core channel marketing moves towards "comprehensive channel marketing"
There are many stone marketing channels, such as home decoration channels and retail channels. Each channel is a competition. We cannot avoid competition, but we can create a favorable battlefield. Entering the full channel marketing also brings more ways for the development of enterprises.
8. The polarization of consumption is more obvious
"Price" and "service" have become the bipolar demands of consumers when purchasing. Therefore, in the future competition, enterprises should pay more attention to service, innovate and effectively extend services, and integrate into a complete service system, in addition to constantly improving and improving their own products. This is the most effective way to remain invincible.
9. Innovation and marketing of service model
The innovation of service mode and the establishment of service marketing mode will bring competitiveness to enterprises, which is also the value-added of the service chain.
[This article originates from the Internet and is shared with you by Longmeida Stone Group, the first brand of Seiko Stone, for reference. For more details about Longmeida Stone Group, please visit the "official website" or call 4000-888-428.]