Keyword 1: fight against smear
On April 18, the A06 edition of the Yangtze Evening News published an article, "Is the suspect of lung cancer between husband and wife half a year apart a large piece of natural marble at home?" The focus news of the stone industry has been reprinted by Jiangxi TV Station, Nanjing Morning News and Xinhuanet one after another, which has brought a huge negative impact on the stone industry. This focus news is another bomb thrown at the stone industry after Hainan Daily published "Focus on details, stay away from carcinogens" in 2014, and radon is used to talk about things that are "similar". In this article, it is written as "suspect" rather than "murderer", which means that it is only conjecture and has not been tested. However, similar reports on WeChat, microblog and other social media as well as websites have been overwhelming, and they have been attacking natural stones in the name of science popularization.
To this end, a joint initiative was launched by Shi Shanban, Yunfu Qingshi Society and the Youth Association of Shanghai Stone Association. So far, the largest "anti smear action" in the stone industry has been launched. For the first time, the stone industry used legal means to deal with the "marble radiation" incident. Many stone people jointly initiated a lawsuit against a famous domestic ceramic brand, the initiator behind the scenes.
This anti blackening activity has received extensive attention and warm response from stone workers. In the past, the stone industry focused on engineering for a long time. The "radiation theory" and "carcinogenesis theory" had a negative impact on the stone image, but had little impact on its engineering sales. However, with the national regulation on the construction of building halls and halls, the stone industry, whose sales volume declined sharply, gradually realized that the home decoration market was the hope for the second take-off of stone. In contrast, the stone industry lags behind the ceramic industry. If stone wants to enter home decoration, it faces many problems. "Smashing" is just one of the big hurdles. If it is not broken, it is obvious that the stone industry will be difficult to enter the home decoration industry.
Hot search index: ★★★★★
Keyword 2: forced disassembly
At about 7:00 a.m. on June 16, 2015, more than 500 law enforcement personnel sent by Shanghai Jinhui Town Government came to Tongfu Yijiali Stone Market to "demolish" illegal buildings of 37 stone enterprises. During this period, there was a fierce conflict due to the opposition of the employees of the stone enterprise. Many police and employees were injured, and 37 stone bosses and employees were arrested and detained.
Land resources are becoming increasingly tense, and the government's requirements for environmental protection, industrial transformation and upgrading, and standardized market operation are also becoming increasingly strong. Especially with the development planning of the city, many local governments have made many restrictive measures for the development of the stone industry, even resorted to administrative means to forcibly dismantle the stone market, which has caused great pressure on stone enterprises that are already burdened with heavy burdens, The development of stone industry is worrying.
The event was widely spread in WeChat circles of friends, microblogs and the Internet, and quickly attracted social attention including stone people. The stone man "Shang" has no fixed place and is full of grievances. After learning from the bitter experience, if there is no forced demolition, there will be no Chinese speed. On the basis of making their business reasonable and legal, stone workers should adopt legal means to obtain legitimate rights and interests for themselves.
Hot search index: ★★★★★
Keyword 3: O2O
O2O mode (English: Online to Offline), also known as offline business mode, refers to online marketing, online purchase or booking (appointment) to drive offline business and offline consumption. Under the background that the traditional sales mode is facing bottlenecks, stone merchants actively seek changes and hope to make breakthroughs by changing the marketing mode, such as O2O mode.
The so-called O2O actually refers to "importing traffic from online to offline". This is a marketing concept. The stone industry's high requirements for product experience and after-sales service determine its need for O2O - not only to achieve the convenience of online consumption process and attract competition, but also to give consideration to the supporting functions of offline physical stores. Under the O2O mode, the enterprise's task becomes how to let customers find themselves, which is also a development opportunity for stone enterprises.
Hot search index: ★★★★
Keyword 4: Marketing
Marketing refers to the process in which enterprises discover or tap the needs of prospective consumers, promote and sell products from the creation of the overall atmosphere and the creation of their own product forms, mainly to dig into the connotation of products, meet the needs of prospective consumers, so that consumers can deeply understand the product and then purchase it.
In the traditional stone industry, the service link was relatively simple in the past, and the sitting at home marketing was popular. Under the situation of overcapacity, this approach is obviously not feasible. The emerging markets such as Jushishang and Pengxiang Stone City try to go out and take the initiative to carry out in-depth marketing. This is not only to improve the popularity of the market, but also to inject live liquid into the cold market. Regardless of the effect, this self reform approach itself is worthy of vigorous promotion.
Hot search index: ★★★★★
Keyword 5: Promotion
After entering 2015, the stone market only recovered briefly after the beginning of the spring. In the case of the overall industry depression, the promotion on the market in May and June has become the norm. Usually, we don't talk about gift giving at reduced prices. What's more, even the collective mid year rush of major e-commerce businesses triggered by the celebration of JD 618 Store, the stone people also came to join in the excitement.
In recent years, the popularity of e-commerce and social media has only increased. Under the concept of "Internet plus", the stone industry is accelerating its embrace of the Internet. Different from the high advertising costs of ordinary media, social media has a greater concentration of target groups and faster communication speed. Although the timeliness is poor, it has a high timeliness, and has an advantage in cost performance. With the help of 618 years of promotion, the stone market will continue to increase relevant businesses, which will certainly seize more market voice.
Hot search index: ★★★★★
Keyword 6: Exhibition
In fact, there were many stone exhibitions in the first half of 2015. In addition to the Xiamen Exhibition in March, the Shanghai Stone Exhibition in April, the Inner Mongolia and Chongqing Stone Exhibition in May, and the Guangzhou, Qingdao and Chengdu Stone Exhibition in July also attracted a lot of people, but the results were not satisfactory. In contrast, the influence of Xiamen Stone Exhibition is beyond the reach of other exhibitions.
The world's largest stone exhibition was held at the beginning of March. It was also an unprecedented event, with the largest number of exhibitors and visitors over the years. Since its inception in 2001, Xiamen International Stone Exhibition has gone through 15 years of ups and downs. From the original 125 international standard booths with an exhibition scale of 4000 square meters to 8600 booths with an exhibition space of 166000 square meters. Now Xiamen Stone Exhibition has developed into the largest professional stone exhibition in the world. It is not only an indispensable trade platform in the international stone market, but also a demand vane in the global stone industry.
With the fierce competition and the decline of the exhibition industry, the stone industry inevitably ushered in the post exhibition era. The dependence of enterprises on exhibitions has weakened year by year to a certain extent. Under the situation of economic aggregate contraction, exhibitions should be properly simplified according to the economic situation.
Hot search index: ★★★★
Keyword 7: rights protection
At the end of 2014, the Foshan Intermediate People's Court decided in the first instance that a stone brick company in Foshan City constituted an infringement of product design, ordered it to immediately stop selling or commercial display of the infringing products, delete the product pictures and information corresponding to the company's website, brochures and other communication platforms, and compensate the plaintiff, a stone industry company in Fujian, for 80000 yuan. It is reported that this case involves four patented products of the plaintiff. The defendant, a stone brick brand in Foshan, blatantly plagiarized without authorization, produced, sold and disseminated for several years, which greatly damaged the plaintiff's legitimate rights and interests.
The operation mode of the stone industry has been relatively extensive, and the awareness of intellectual property protection and rights protection is very lacking. In addition, the cost of rights protection is high, and the process is complex. Many enterprises keep silent or low-key about infringement, but this often gives enterprises a hidden danger that cannot be underestimated. This time, the plaintiff spent more than a year to protect their rights and opened a precedent for intellectual property protection, which will deter many enterprises that use plagiarism and infringement as the wrong means of development, stimulate the awareness of intellectual property protection in the whole industry, and promote the stone industry to enter the right track of benign competition.
Hot search index: ★★★★★
Keyword 8: exchange meeting
On January 16, the first Jushishang "New Stone Exchange and New Year Friendship" was successfully concluded. Such a cross-border exchange between stone elites and business and architectural design elites once again gave everyone more unique and profound insights into the marketing strategy, development trend and business operation mode of new stone under the new situation.
On June 27, the "China Mining Resources Strategic Alliance Conference" was held in Xiamen. Authoritative personages from all walks of life in stone industry, leading enterprises of 100 mines in China, leaders of 100 stone industry, and industry elites participated in the grand event, shared resources, and deeply discussed the development trend and strategic response of China's stone mining industry.
On May 18, the fifth China Stone Industry Summit Forum was successfully held, which was the first time that the Forum discussed the future trend and development path of stone decoration from the perspective of the whole industry chain.
Some people think that meetings are rare brainstorming. Especially in the current market downturn, stone people gave up fighting alone. They are well aware that hard work will not lead to 1+1>2 results. Therefore, through a series of exchange meetings, we can brainstorm and work together to learn to seek opportunities and business strategies, which may be an export to lead them out of business difficulties.
Hot search index: ★★★★