Products are the soul and core of enterprises' marketing activities. Diversified operation means that enterprises try to increase the product categories and varieties, produce and operate a variety of products or businesses across industries, expand the production and business scope and market scope of enterprises, give full play to their strengths, make full use of various resources of enterprises, improve business efficiency, and ensure the long-term survival and development of enterprises.
Should stone enterprises take a horizontal or vertical approach? Let's first clarify these two concepts. The so-called horizontal refers to the choice of multiple routes at the same level for development, while the so-called vertical refers to the in-depth excavation of a product. This horizontal and vertical concept can be divided into two aspects when applied to the development model of stone enterprises. One is the general development idea of the enterprise, and the other is the development idea of the enterprise for products. So which way is really conducive to the long-term development of the enterprise? We will carry out in-depth analysis from these two aspects to explore the best development mode of stone enterprises.
We need to know whether stone products have long-term value. Since there are long-term stable users and occasions, we have nothing to fear in the development of this industry.
First of all, should enterprises adopt a horizontal or vertical approach in their general development ideas? Horizontally, it is a typical diversified development. At present, many stone enterprises are engaged in other industries such as household appliances. Their main bodies are not well prepared, and they have to share funds to do other things. Isn't that putting them at risk? To operate the stone industry in a vertical way can enable enterprises to obtain more in-depth things. The longer they do it, the deeper they will understand. This is like the relationship between people. Can you easily understand and master the relationship between people you are not familiar with? Of course, people who are familiar with themselves can know how their inner world is.
Secondly, in terms of product development ideas, we should also adopt the way of single or simultaneous development of two products. Of course, if the enterprise is strong, we can adopt this horizontal product development model. If the enterprise is weak, we should not diversify our products.