In the afternoon of August 4, 2014, Topteck Stone Group held a seminar on branding development strategy in the conference center of Guangzhou Company. Nearly 20 people, including successful entrepreneurs from the Pearl River Delta region with a certain reputation, the first class of outstanding students from Beijing University HSBC BMP in Guangzhou, and Professor Liang Zhiwen, a brand marketing expert from Zhongshan University, participated in the seminar to discuss how enterprises can break through the shackles, innovate models, and take the road of branding under the current economic development situation. The meeting was chaired by Gong Meihua, Chairman of Topteck Stone Group.
Aiming at the era of severe economic situation, this paper analyzes the advantages and disadvantages of small and medium-sized enterprises' brand building strategy, and explores the channel skills. Entrepreneurs from various industries start from their own enterprise experience, express their own opinions, and analyze the feasibility plan and bottleneck factors in detail from an objective and comprehensive perspective.
The discussion at the meeting also focused on the development case of the brand road of Topteck Stone Group. The entrepreneurs put forward their own opinions from the theoretical and practical perspectives. They appreciated the successful model of Topteck and put forward constructive suggestions on some of its shortcomings.
Under the influence of China's economic environment, all walks of life are more or less affected at a certain level. Under the complex competitive environment, how to break through and go out of their own distinctive path is not only a problem for entrepreneurs to consider, but also a problem for the entire industry. According to the current development trend of various industries in China, many enterprises seek new development models by changing the old development models to open up the future through innovation. For example, resource integration, strong cooperation, platform sharing, complementary advantages, innovative channels, etc. are popular features in some industries and hot topics discussed in this seminar.
Professor Liang Zhiwen, a brand marketing expert at Sun Yat sen University, put forward that the construction of a brand corresponds to the construction of human values from a professional academic perspective. He said that to be a brand, one must be an aura. He encouraged entrepreneurs present to have confidence in taking a good brand development path, and hoped that entrepreneurs could actively enhance their awareness of brand development.
In addition, they also discussed the development gap between Chinese brands and international brands. They not only analyzed the reasons for the current existence, but also put forward some referential plans and assumptions on how Chinese national enterprises can go abroad and rush to the world. The discussion at the meeting was intense, and different views were debated tit for tat, but it was the fusion and collision of different views that brought about a more accurate and feasible scheme.
Finally, Gong Meihua held a thank-you dinner for all guests. At the dinner table, everyone continued to exchange experiences, share information, and absorb essence and ideas from each other, so that each participant gained a lot and felt deeply.