In the stone market war, similar to other industries, small factories with inferior capital, technology, brand and quality will be eliminated, and powerful stone enterprises will win by improving their brands. The future marketing is a war of brands. The nameless brand will grow into a well-known brand, and the well-known brand will grow into a leading brand. Then, to realize the brand upgrading of stone enterprises, the following are some methods for you.
Brand upgrading method 1: start the market
To make a product, it is necessary to find the best combination point between the product and the target group. Stone enterprises should take the initiative to open the market, do a good job in the market and expand the market. Opening the market is the most basic and key strategy, and is the basis for the production and development of enterprises.
Brand upgrading method 2: market segmentation
In the market, each enterprise must find the most suitable piece of cake. Brands that are at a competitive disadvantage can only find their own niche market according to market demand, competitors' disadvantages and their own advantages. The market should be divided into buying groups with different needs, personalities or behaviors, and separate products or marketing strategies should be adopted for each group of buyers.
Brand upgrading method 3: leading innovation
When the market tends to be saturated and relatively mature, products and marketing methods tend to be homogenized, and the difficulty of competition also increases. Many enterprises choose another way to create a market and firmly control it. Therefore, it is more important than anything to find a new market and quickly occupy it. There are three common methods to create new markets: product innovation, marketing method innovation and use method innovation.
Brand upgrading method 4: taking advantage of the momentum
Taking advantage of the momentum is to reasonably transfer these advantages to your own brand with the help of other things, people and organizations' good reputation, reputation, trust and attention, so as to quickly promote sales. The resources that are often used include public resources, well-known enterprises, major events, celebrities, etc.
Brand upgrading method 5: challenge authority
Brands generally have a high position in the minds of consumers. In the eyes of consumers, enterprises that can challenge famous brands, especially leading brands, are generally strong, and must be outstanding. Those who can play chess with masters are naturally masters, which is a common psychology of consumers. It is precisely by grasping this consumption psychology that many enterprises have decisively challenged the leading brands in the industry, making themselves equal to the leading brands. The challenge strategy must focus on methods and skills. In addition, the differentiation strategy must be put forward on the premise of analyzing the leading brand. The differentiation strategy must be based on its own core competitiveness.
Brand upgrading method 6: focus on advantages
In theory, leading brands leave enough space for inferior brands, which is also the fundamental reason for the healthy development of many SMEs. Only when inferior enterprises are good at finding the weakness of leading brands and finding suitable business opportunities, can they exert their advantages to expand their brands rapidly. Disadvantaged enterprises generally have limited resources at their disposal. Only by concentrating on their advantages and adopting the strategy of "one by one, one by one", can they survive in the cruel competition. The commonly used concentration strategies are: concentrated market, concentrated product and concentrated expertise.
Brand upgrading method 7: win by surprise
The operation difficulty of novelty brand strategy lies in: first, creativity, and second, result control. The novelty of creativity determines the attention and promotion effect of the event. Due to the different views of the society on novel events, the reactions and countermeasures of competitors, the direction of media coverage and other factors, it is difficult to predict the results of novel events once they occur. Therefore, when planning novel events, we should pay attention to process control and rapid response to prevent negative effects from affecting the brand image.
Brand upgrading method 8: media public relations
Public relations of news media is also an effective brand strategy of low-cost expansion. The authority of news publicity is incomparable to any brand communication mode, and news publicity is very important for establishing enterprise brand image and building brand reputation. In addition, through many public news events, it is also conducive to dealing with the relationship between enterprises and the government, the public, associations and commercial institutions.
The above content is edited by the hotel stone engineering experts and the first brand of Seiko Stone, Longmeida Stone Group, according to the data and shared with you. If you need stone production and processing, stone engineering, brand alliance development, etc., please call 4000-888-428.