The distribution of major stone enterprises is widely distributed in various building materials markets and stone markets, dividing the market share. When the growth rate of market demand fails to keep up with the cluster expansion, resulting in the dilution of interests and the increase of business risks, it quickly becomes the target of criticism from stakeholders in all sectors of the industry in the context of the industry downturn; In addition, it is obviously unreasonable for some stores to raise rent against the market and recover operating costs. When the dealers feel that the "food basket" of the stores is starting to grow thorns and make them feel on pins and needles, they will start to look for new terminal models and build new "food baskets". At present, more and more stone enterprises try new models in order to open up new markets and seize the first opportunity.
1、 Brand building: the enterprise and the dealer work together to build it, which will be mainly embodied in the stone headquarters in the future commercial real estate. Gather famous domestic stone brands, establish a large number of flagship sites, exhibition halls and experience centers, and create a stone product exhibition that will never end throughout the year.
2、 Stone supermarket: The terminal system of super supermarket will be the most effective blow to the rent collection of the existing market landowners. It adopts the "small profit but quick turnover" business strategy of warehousing, discount and rebate, giving consumers the feeling of dominating their own consumption mode and consumption rights.
3、 Online sales: online shopping has become a common practice. Under the new consumption concept and huge market competition, it will have a broader development space to open up the online battlefield. At present, under the background of "Internet plus", the network, as an important tool, is increasingly favored by stone enterprises.
4、 Stone Experience Hall: The introduction of comprehensive stone experience hall and risk fund is conducive to mastering the pricing power, comprehensively displaying products and improving the industry threshold.
5、 Single product structure museum: subdivide the product line, build a single product structure, and make the purchase more targeted, such as stone interior decorative tiles, marble bathroom products, landscape stones, etc. This is also a period when the stone industry has entered from product diversification into product structure segmentation and business mode diversification.
6、 The dealers shall establish their own brands through their own services.
7、 Brand segmentation: take the lead of the association, occupy the market with brand segmentation of building materials and home furnishing manufacturing plate, and form highlights and manufacturing differences. Married with large building materials and home furnishing stores, the coordinate organization is responsible for their overall planning, design and subsequent business system construction.
The above content is extracted from online materials and shared by Longmeida Stone Group (www.topteck. cn), the first brand of Seiko Stone, for your reference. For more information, please visit the official website or call customer service 4000-888-428.