We can know that in many cases, your personal ability is not the key. The key is to follow the right people, follow the mainstream, and integrate into the general direction, so that there will be no mistakes or losses. Of course, the so-called following the mainstream is definitely not a rush. If you join in the fun blindly, you won't get any benefits.
Relevant data show that the transaction scale of China's online shopping market reached 1.85 trillion yuan in 2013, an increase of 42.0%. Therefore, the Internet is indeed a very attractive battlefield for all walks of life. Everyone wants to eat a piece of fat. Even in the stone industry, they have their own plans to expand the e-commerce market.
However, stone industry is a traditional industry after all, so it is natural for some people to think it is unbelievable and infeasible. However, some optimists believe that it is imperative for stone to enter Internet marketing. From an objective point of view, stone does have its own limitations, but it is not a detour.
When it comes to Internet marketing, everyone is familiar with online shopping. However, it is the concept of daily online shopping that makes people prone to misunderstandings. They even simply believe that Internet marketing is to open a shop on Taobao to sell stones. Like selling clothes, it is really good to have such a simple idea: express, package, kiss and praise.
It is undeniable that Internet marketing must be the mainstream trend, and this era belongs to the network. Because of this, traditional industries have followed the army. Stone enterprises choose the Internet, whether they are actively throwing themselves in the arms or passively transforming with everyone, under this general trend, there seems to be no other choice. However, everything is difficult at the beginning, and the Red Army does not complete the Long March in a day or two. Since it is a great cause, we must pay enough, even if we starve to death in the wild mountains. Under the background that the current e-commerce pattern has been solidified, how to play with the Internet in the stone industry is really a long way to go, which needs to be explored step by step.
Since it is a traditional industry, it needs transformation and innovation to follow the army into the Internet. Optimists believe that entering the Internet should be a good medicine for stone marketing to usher in a turnaround. However, the conservative view is that in recent years, stone people have not been very happy in their e-commerce development. In terms of the number of customers, customer growth, platform traffic and transaction volume, no matter the growth rate and scale, it is hard to match the Internet e-commerce companies.
The operators of stone enterprises also analyzed that the nature of stone industry is different, and it is almost impossible to build a platform like Taobao and JD in the future, but it can completely build a vertical e-commerce platform for subdivided industries.
Through the Internet channel, it is not necessary to open an online shop to sell stones at a clear price. Stone products are mainly faced with logistics distribution, after-sales service, brand manufacturers, price conflicts and other problems in e-commerce sales channel expansion, so they need to change the way, not limited to fixed thinking. When we have difficulties, we do not have to shrink back, nor do we have nothing to do.
Under the trend of the times, stone e-commerce will soon be integrated into it. With the big data of the information age, users can place orders online. The manufacturer only needs to take the stone out of the warehouse, process it according to the size and processing requirements of the customer, and then send it to the customer's home being decorated for installation and maintenance. Through the online e-commerce of stone, manufacturers can not only save the cost of sales and rent, but also use big data to do stone retail business around the world through the characteristics of the Internet, so as to improve their comprehensive service capabilities and create new competitiveness.
Now, various industries have begun to "touch the Internet", and want to improve their popularity through the Internet platform, so as to achieve the purpose of marketing. Some stone experts said that nowadays, the forms of online marketing are very diverse, and stone enterprises can choose many promotion forms, such as Internet information publishing platform, 3G marketing on mobile platform, paid advertising, etc. When many industries are doing online sales, it is easy to make a mistake that they pay more attention to sales than services. As a result, there will be many contradictions, which stone enterprises need to learn from. In order to make good use of the Internet to sell products for a long time, offline services need to be strengthened and standardized, such as product quality, logistics services, after-sales treatment, etc.
Internet marketing is influencing people's consumption concept with an irreversible trend. However, if stone enterprises want to do well in online sales, they must also select appropriate target audience groups on the basis of ensuring product quality, and at the same time adopt diversified promotion methods. Traditional channels and online channels complement each other, and they also need to do a good job in after-sales service, cultivate their own customer groups, and increase customers' repeated purchases. Only in this way can the enterprise's online sales gradually mature and continuously achieve better sales performance.
In any case, it is an inevitable trend for the stone industry to step into the era of network marketing. It is normal to have difficulties. It is about how to solve the problems. Many people in the industry emphasize that stone enterprises should carry out accurate network promotion as soon as possible, take the initiative to find a low-cost and cost-effective marketing path suitable for enterprises.
Nine out of ten follow the army. What about you alone? Stay in the barren mountains to feed the wolves? It can adapt to the development of the times, follow the mainstream, and integrate into the public. No matter how bad it is, no one will starve to death.
[The above content was originally edited by Topteck Stone Group, and some materials were sourced from the Internet. The views in the article are only for exchange and sharing, and do not represent the official views of Topteck.]