With the improvement of science and technology and people's living standards, the stone industry has been developing continuously. In the current development, there are several obvious characteristics:
Trend 1: O2O is the transformation trend of stone e-commerce
For stone enterprises, O2O is a trend for enterprises to transform into e-commerce in the future. Through e-commerce, consumers can easily collect all kinds of appropriate products. Based on the development of e-commerce, the functions of traditional stores will be more comprehensive.
In the future, complex distribution channels and traditional consumer markets will continue to exist, but with the development of the Internet, traditional channels will be transformed. As the competition intensifies, price means will become a weapon to accelerate the reshuffle of the industry. The profit space of dealers will be compressed.
Trend 2: The market is warming up obviously
At present, the overcapacity of stone products can only be promoted through price reduction. However, although the industry is affected by the factors of price increase and price reduction, the trend of market recovery has not been hindered. On the one hand, due to the increasing sales demand and the accelerated process of infrastructure construction, the development space of the industry has not shrunk; On the other hand, all enterprises are seeking effective measures to deal with the rising and falling price storm, and the development of the industry is full of difficulties but hopes.
In the future, the personalization of the enterprise brand needs to be strengthened, and maintaining the bargaining power of the brand and highlighting the characteristics of the brand is the only way for the future stone building materials enterprises to maintain profits. At present, many stone building materials enterprises have multiple brands, which is actually not conducive to communication.
Trend 3: The era of refined brands is coming
At present, the brand management of the stone building materials industry is still the traditional "extensive", and the future is bound to be the "refined" brand cultivation. However, the development trend of stone building materials brands is not strategic when planning the brand structure, and even some brands have no need to exist. Therefore, I believe that only when the strength of the enterprise is strong enough can we develop a multi brand strategy and achieve mutual coordination between multi brands.
In terms of the current situation of the industry, the brands of stone building materials enterprises are mainly common, lacking personalized brands. The experience in brand management is not yet mature, the consumer group undertaken by the brand is not subdivided, and the enterprise does not have a deep understanding of the market.
Trend 4: Customized stone is the direction
For the future market direction, "customized stone" will be a direction, and the overall style of stone is customized. In terms of consumption mode and consumption pattern, the market will rely on the whole set of plans of home decoration companies to become higher and higher. Therefore, similar large-scale customization can achieve large-scale production. Therefore, relative personalization is relatively easy to achieve in the current market. However, whether customized or not, stone enterprises still need classic products in the future.
Longmeida Stone Group, a stone engineering expert of the hotel, the first brand of Seiko Stone, the vice chairman unit of the Material Branch of China Building Decoration Association, and the vice chairman unit of Guangdong Stone Industry Association, shares stone industry information with you. For knowledge about imported natural stone products, please consult 4000-888-428 or visit the official website www.topteck.cn.