At present, the era of stone profiteering has passed. If stone enterprises want to survive better, they will face the problem of transformation and upgrading. Among them, two key development directions are to continuously expand the home decoration market and actively keep up with the times to attack e-commerce.
Prior to this, most of the country's stone materials were used in the tooling market, but now, the tooling market is growing very slowly. Tan Jinhua, Deputy Secretary General of the National Stone Association, said that the development direction of the stone industry under the new normal is to transform, upgrade and transfer, and strive to promote the stone industry to enter the home decoration market. At the same time, promote clean production in stone industry and develop circular economy. In terms of circular economy, in the process of stone processing, attention is paid to the pollution control of the factory.
When entering the home decoration industry, we should continue to do a good job in the propaganda of the marble white paper, completely reverse the radioactive misunderstanding of the big forces, promote the stone home decoration activity, and let the general public know about the big forces and use marble.
In addition, the stone industry should separate production and marketing, establish its own marketing network, and provide consumers with new stone products with higher quality.
At present, there are varieties of marble on the market, such as beige, black and white, green, etc. Marble decoration is not only beautiful and high-grade, but also the first choice for home decoration. Residents can use it with confidence.
Marble for home decoration looks very high-grade. At present, many tile manufacturers imitate the pattern of marble to produce tiles, but it should be noted that no matter how they imitate, they cannot surpass marble. After all, marble is a natural stone. From the perspective of texture and appreciation, it is closer to the aesthetic concept of modern people.
Stone materials also need to develop towards e-commerce. The traditional offline sales model can get greater expansion. Many stone enterprises have tried e-commerce. The stone industry should also keep up with the pace of the times. Entering the 4.0 era of the stone industry, it needs to move quickly to the network.
Tan Jinhua, Deputy Secretary General of the National Stone Association, also said that the sales system of the ceramic tile industry is very developed, which is worth learning from in the stone industry. There are experience stores in villages and towns. The stone industry should also set up its own experience stores in various building materials cities to let more consumers know about stone products. The stone industry should also contact supermarkets or e-commerce to carry out online and offline linkage transactions, so as to provide good services for entering the home decoration market.
The hotel stone engineering expert, the first brand of Seiko stone, the standing vice president unit of the Material Branch of China Building Decoration Association, and the vice president unit of Guangdong Stone Industry Association Longmeida Stone Group demonstrate the noble value of natural stone and lead the healthy development of the industry brand. With 13 years of development experience, we are specialized in undertaking all kinds of large and super large stone projects, star hotels, leisure clubs, luxury villas and government projects, and creating precious stones that can be passed on in the world with exquisite stone products.