According to national statistics, the real estate market has turned a corner, housing prices in some cities have declined, and the effects of real estate regulation and control policies have emerged. Next year, the state will not relax the regulation of the real estate industry, and most cities will continue to implement the purchase restriction policy. Zou Chuansheng, president of China Stone Association, said that despite the impact of real estate restructuring, the development situation of the stone industry in 2014 was still good, but the first half of the year was difficult. Stone enterprises will make industrial adjustments to cope with market changes.
The stone industry ushers in a period of integration
In the hot period of the real estate market a few years ago, stone enterprises rushed to enter the real estate market, thus making profits. However, when high-end projects are reduced and demand is relatively reduced, stone enterprises are in a different situation. Large stone enterprises have reached strategic cooperation with domestic famous brand real estate enterprises, and their fixed cooperative relationship has made their performance stable this year. The situation of small and medium-sized enterprises is relatively difficult. The decrease of orders makes these enterprises have to reduce their production scale. Zou, President of the Stone Association, said that the changes in the engineering market gave birth to opportunities for the integration of the stone industry.
The development situation of China's stone industry in 2014 is gratifying
Stone enterprises are also actively looking for a way out. Some enterprises are striving for listing, obtaining financial support and expanding the scale of the company. Technological transformation, industrial upgrading and off-site development have become the main direction of enterprise transformation. First of all, stone enterprises should change the previous extensive production mode. While improving the production level, they should also improve the equipment level, environmental protection level and comprehensive utilization rate of mineral resources. Secondly, with the acceleration of urbanization, there is a huge demand for stone throughout the country. A number of enterprises have started to develop in different places, and the stone industry has shifted from east to west and from south to north. The stone industry takes the southeast coastal area as the main production distribution base, and starts to develop distribution centers in the Bohai Rim, the middle reaches of the Yangtze River, and the southwest, facilitating the national layout.
Thirdly, enterprises began to tap the potential of home decoration industry, filling the market gap. There is a large market space for home decoration. At present, there is about 400 million square meters of stone sales nationwide, but nearly 8 billion square meters of ceramic tiles. If stone is to enter the home decoration market, it is necessary to standardize and standardize the products, and promote experiential marketing so that consumers can directly select materials. Chairman Zou of China Stone Association also expressed the hope that stone enterprises would see the potential of the home decoration market and encourage enterprises to transform and develop and expand the home decoration market.
The stone industry is ushering in a period of integration, and enterprises should actively adjust to meet the market's recent prospects for the stone industry. From the statistical data, the stone industry is still optimistic. Both the output and sales volume are growing, and the growth rate is not small. The industrial added value of enterprises above designated size increased by more than 10%, but from the end of the second quarter, the production and operation of stone materials showed a downward trend. Although it has increased compared with the same period last year, the growth rate has slowed down month by month. According to the data of the Ministry of Industry and Information Technology of China, the total profit of stone mining and processing industry in 2013 was 10.29 billion yuan, up 25%; The profit margin was 8.0%, basically unchanged.
Experts said that despite the impact of real estate restructuring, the development situation of the stone industry in 2014 is still good, but the first half of next year may be difficult, and stone enterprises will make industrial adjustments to respond to market changes.
With the introduction of real estate regulation and control policies, the trading volume of commercial houses in the first and second tier cities has plummeted, especially the shrinkage of high-end property market such as villas, which has had an impact on the stone industry, but there is no obvious indication on the performance. The overall production and operation situation of the stone industry in 2013 has improved compared with last year, but with the change of the market, some enterprises feel the pressure of the market, especially the marble processing enterprises.